DENVER, CO, Jan. 18, 2022 (GLOBE NEWSWIRE) — Lisa Kislak, an achieved Chief Advertising Officer who has left an indelible influence on a number of the nation’s most revered eating, hospitality, and wine manufacturers, has joined Chief Outsiders – one in every of America’s high collectives of fractional executives. As a member of the rising, 90-plus corps of fractional CMOs, Kislak now could be bringing her world-class insights to the SMB and mid-market companies that comprise the bottom of the “Executives-as-a-Service” agency.
Whether or not with startup, PE-backed, or public firms, Kislak has a time-honored course of for fostering advertising and marketing successes — making use of information and insights to assist uncover untapped income alternatives for sustainable progress.
For instance, in a latest flip as CMO for an grownup beverage firm, she deployed an e-commerce progress technique that elevated efficiency by 200 p.c in 18 months’ time. The technique fed different initiatives, together with a brand new buyer database, level of sale, and chat features to hook up with shoppers through digital means.
In her position as VP of Advertising for Del Frisco’s Restaurant Group, Kislak helped the corporate obtain 300 p.c progress, and earned “Scorching Idea of the 12 months” honors from Nation’s Restaurant Information for her work with the Grille idea.
“With considerate integration of product innovation, digital transformation, go-to-market methods, design, and focused messaging, Lisa improves advertising and marketing efficiency and P&Ls,” stated Clay Spitz, Managing Accomplice, Chief Outsiders. “She creates emotional buyer experiences by bringing operations and storytelling collectively.”
Kislak earned her B.S. in Enterprise Administration from the College of Denver, and earned a advertising and marketing certificates from Southern Methodist College.
About Chief Outsiders
Chief Outsiders, LLC is a nationwide “Executives-as-a-Service” agency, with greater than 90 part-time, or fractional, Chief Marketing Officers/Chief Marketing Outsiders (CMOs) engaged from coast-to-coast. Not like different strategic advertising and marketing and administration consulting companies, every CMO has held the place of VP Advertising or larger at a number of working firms. Chief Outsiders have served on the chief staff of over 1,300 consumer firms to drive progress technique and execution plans by providing on the spot entry to expertise with extremely personalized and versatile engagements.
Due to its market-based progress plans, high quality of management, and skilled staff, Chief Outsiders has been acknowledged for the previous eight years by Inc. Journal as one of many 5,000 quickest rising privately held firms within the US, and was acknowledged in 2019 as a Forbes Small Large. Chief Outsiders’ CEO Artwork Saxby and Principal Pete Hayes are the co-authors of “The Development Gears: Utilizing a Market-Primarily based Framework to Drive Enterprise Success,” an Amazon #1 best-seller for business owners and CEOs. For extra details about the businesses who belief Chief Outsiders as their premier supply for enterprise progress acceleration, click on here.