The info Tremendous Bowl
Avocados From Mexico will use its airtime within the upcoming Tremendous Bowl LVI broadcast to drive model consciousness, however as Ad Age’s Asa Hiken reports, the produce model “can be seeking to discover methods to make use of its Massive Recreation industrial to raised determine its shoppers and, most significantly, direct them to make a purchase order”—with assist from a digital activation referred to as “Home of Goodness.”
“On the coronary heart of this marketing campaign,” Hiken provides, “is a brand new advertising and marketing technique that blends model and efficiency metrics. Dubbed ‘brandformance,’ it’s an strategy that hinges on growing strong client profiles, stated Ivonne Kinser, VP of selling and innovation at Avocados From Mexico.”
Important context: “These profiles are constructed utilizing first-party knowledge,” Hiken notes, “which the marketing campaign will search to amass through shoppable content material. … Powered by a take care of e-commerce software program MikMak, which itself has teamed with knowledge platform LiveRamp, Avocados From Mexico will obtain an in depth view of shoppers who’re pushed to buy, together with psychographic (traits on psychological attributes), demographic and behavioral data.”
Hold studying here.
Macroeconomic information and knowledge in a nutshell
• “Inflation at 40-year high pressures consumers, Fed and Biden,” per the Related Press.
• “Inflation: What’s driving it, who benefits and when will it end?,” from the Los Angeles Instances.
• “Mortgage Rates Jump to Highest Level Since March 2020,” The Wall Avenue Journal experiences.
• “U.S. jobless claims rise by 23,000 to 230,000,” ABC Information experiences.
Beforehand: “U.S. advertising employment increased by 2,300 jobs in December,” from Advert Age Datacenter.