Marco Sanchez has at all times cherished cooking for his household, however he by no means might have imagined that his at-home pastime would flip right into a social media influencing profession. Since posting his first video to TikTok in the summertime of 2020, the Turlock resident referred to as Woodfire and Whiskey has amassed practically 2 million followers on the platform — and he isn’t stopping there.
From big steaks to lettuce wraps, Sanchez’s high-quality cooking movies function himself, a wide range of completely different recipes and, as his username suggests, whiskey. The U.S. Military veteran has spent the final 13 years as a cinematographer working primarily in advertising and marketing, however was in a position to stop his job because of his giant web following.
His kitchen has now become a video manufacturing studio, the place Sanchez makes movies considered by his 1.7 million TikTok followers, 74,000 Instagram followers and 10,500 YouTube subscribers. Due to sponsorships and endorsement offers with manufacturers and merchandise he believes in, the full-time content material creator now brings residence triple the quantity he was making at his earlier job.
“It’s extremely surreal, however it’s an unbelievable feeling. I’ve been making an attempt my whole life to do issues that will take off indirectly,” Sanchez stated. “So, for me to make meals movies and for them to take off to the place they’re at now, oh my goodness. All I’ve to do is cook dinner for myself and present those that it is easy and simply entertain them with my type of cooking.”
There’s a false impression surrounding TikTok that it’s merely an app for teenagers and kids, however Sanchez says that isn’t the case. He’s found an viewers of adults who need to simplify cooking at residence and flock to his movies in droves. Sanchez has even been acknowledged in public a couple of times, he stated, however his fame is comparatively low-key and nonetheless permits him to guide a traditional life on the town.
Whereas most movies on the app are filmed through cellphone, the award-winning filmmaker values high quality over every little thing and recurrently makes use of a four-camera setup to make sure his posts are as much as his personal commonplace.
“I inform everyone I am not a chef, I simply perceive find out how to cook dinner and I am an excellent filmmaker,” Sanchez stated. “That is my wheelhouse, and with the ability to mix my love for meals and consuming good issues with my love for making movies is probably the most unbelievable alternative anyone might have.”
Sanchez began out posting cat movies to social media, as many do, however was recruited to TikTok by a seasoning firm that observed a number of cooking movies he had uploaded to YouTube. The app is the current and way forward for social media and with over 1 billion lively international customers per 30 days, going viral is a chance for anybody.
Influencers like Sanchez who’re in a position to flip their following into money have turn into more and more widespread in recent times, and a 2019 research by Morning Seek the advice of discovered that 86% of individuals ages 13 to 38 can be prepared to pursue an influencing profession.
Sanchez’s spouse can also be lively on TikTok and already has practically 20,000 followers on the app, he stated. She additionally hopes to at some point be capable to go away her full-time job to pursue social media content material full time. The couple’s aim is to in the end turn into the Chip and Joanna Gaines of cooking, they usually appear to be effectively on their manner.
“We have realized that this actually is not going to go away,” Sanchez stated. “That is solely going to get greater and larger and larger, and finally 80% of promoting goes to come back from these websites.”
Sanchez’s recommendation to these trying to show their on-line presence right into a full-time job is to easily take the leap and to take action with one thing they’re really enthusiastic about. Regardless of troubling instances the pandemic has introduced for a lot of, Sanchez’s love for cooking and dedication to his craft have turned the previous two years into one thing nice for his household.
“We will concentrate on what was taken from us, or we will concentrate on what we will create from what was taken from us. We will look inside ourselves and say, ‘I am good at this factor, too, along with what I used to be doing at that job. Let me see if I can exploit this for myself and for my household, and let’s see if I can flip this into one thing actual,’” Sanchez stated. “For these trying to begin, do not feel bizarre about how you are going to look or sound to a bunch of individuals you are by no means going to fulfill…Being a social media influencer is all about specializing in love slightly than hate.”
Sanchez’s movies will be discovered on TikTok (@woodfireandwhiskey) and YouTube (WoodFireandWhiskey). Turlockers may comply with him on Twitter at @woodfire_whiskey_official.